In this insightful webinar, digital banking experts explore the evolving landscape of banking, focusing on the crucial aspects of understanding and navigating the customer lifecycle in the digital age. Through presentations of preliminary research findings, panel discussions, and audience interactions, participants will gain a comprehensive understanding of key areas such as customer acquisition, onboarding, retention strategies, and the integration of technology with customer experience.
Key topics
1. Digital engagement: Utilizing AI for personalized and engaging customer interactions in the banking industry is crucial as it paves the way for growth in digital sales.
2. Personalization: Banks are shifting their strategies to behave more like e-commerce companies, prioritizing personalization and content in customer interactions.
3. Account opening: Banking institutions are embracing KYC technology and digital signatures to enhance self-service and provide exceptional support to clients.
4. Advanced technology: Technologies such as automated credit scoring, document validation, and property valuation are set to revolutionize operations and drive efficiency in the banking industry.