Building customer loyalty through embedded financial services
Your customers are living in a golden age of choice and it has never been easier to switch accounts. So how can banks drive loyalty in an era of unparalleled options? Embedded finance is one way of answering this question, enabling forward-thinking institutions to deliver hyper-personalized experiences that anticipate user needs and drive greater satisfaction. Start unlocking the loyalty boost of embedded finance to build deeper, longer-lasting client relationships with ebankIT’s briefing on the major opportunity awaiting financial institutions of all sizes.

What will you learn?
Paradigm-shifting ideas on integrating financial services seamlessly into non-financial brands’ offerings using technology such as open APIs.
How to reshape the value chain with embedded finance, enhancing acquisition and retention to drive growth and increase customer lifetime value.
Break down barriers between your financial institution and potential customers by providing services within consumers’ favorite apps or in the products business owners use daily.
Guidance for banks on how to select a platform partner to power embedded services and deliver financial services in new ways.
Build longer-lasting relationships by satisfying customers' financial needs within a platform they are familiar with, use regularly, and deeply trust.

Discover models that allow customers to access added-value offerings within a platform’s native environment, enhancing convenience and delivering better experiences.

Take a shortcut to embedded growth
New opportunities in novel contexts
Embedded finance influences immediate buying decisions, with BNPL services increasing checkout conversion by 20% and 30%. Yet it also drives long-term loyalty, with a survey of more than 3,000 Europeans revealing that 37% of consumers are more likely to “actively seek out” brands that offer BNPL and 36% of customers increasing engagement by returning to brands that offer embedded finance options between three and five times a month.

The numbers


