What will you learn?

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Transformative use cases

Paradigm-shifting ideas on integrating financial services seamlessly into non-financial brands’ offerings using technology such as open APIs.

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A new value chain

How to reshape the value chain with embedded finance, enhancing acquisition and retention to drive growth and increase customer lifetime value.

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Acquisition

Break down barriers between your financial institution and potential customers by providing services within consumers’ favorite apps or in the products business owners use daily.

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A platform for growth

Guidance for banks on how to select a platform partner to power embedded services and deliver financial services in new ways.

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Retention

Build longer-lasting relationships by satisfying customers' financial needs within a platform they are familiar with, use regularly, and deeply trust. 

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Cross industry innovation

Discover models that allow customers to access added-value offerings within a platform’s native environment, enhancing convenience and delivering better experiences. 

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Take a shortcut to embedded growth

New opportunities in novel contexts

Embedded finance influences immediate buying decisions, with BNPL services increasing checkout conversion by 20% and 30%. Yet it also drives long-term loyalty, with a survey of more than 3,000 Europeans revealing that 37% of consumers are more likely to “actively seek out” brands that offer BNPL and 36% of customers increasing engagement by returning to brands that offer embedded finance options between three and five times a month.

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The numbers

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Consumers and SMEs alike expect integrated, instant financial services - like loans and insurance - available directly at the point of sale. As such, financing solutions embedded in purchase journeys can significantly boost conversion rates, basket sizes, and customer loyalty.

McKinsey