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Tailored campaigns and insights for stronger relationships

Give the power to marketing and sales teams, so they can engage the right customers, create customized campaigns, and get feedback through digital banking journeys.

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ebankIT_Website_MKT and Sales revision_assets_Header Image

Engagement is more than communication

Our platform combines campaign management and customer feedback features — all in a single engagement ecosystem, helping financial institutions communicate effectively while improving digital experiences.

Engagement is more than communication

Our platform combines campaign management and customer feedback features — all in a single engagement ecosystem, helping financial institutions communicate effectively while improving digital experiences.

ebankIT_Icon_2026_Expand Increase product adoption
ebankIT_Icon_2026_Strengthen relationships Understand customer needs
ebankIT_Icon_2026_Digital engagement Drive digital channel usage
ebankIT_Icon_2026_Identify Identify experience gaps
ebankIT_Icon_2026_Customer loyalty Improve customer satisfaction
ebankIT_Icons_2026_Analyse performance Demonstrate business impact
ebankIT_Icon_2026_Expand Increase product adoption
ebankIT_Icon_2026_Strengthen relationships Understand customer needs
ebankIT_Icon_2026_Digital engagement Drive digital channel usage
ebankIT_Icon_2026_Identify Identify experience gaps
ebankIT_Icon_2026_Customer loyalty Improve customer satisfaction
ebankIT_Icons_2026_Analyse performance Demonstrate business impact

Two powerful solutions in one engagement strategy

ebankIT_Website_MKT and Sales revision_assets_Retail Marketing Image

Retail: Deliver the right message at the right moment

Create inbound and outbound campaigns that reach customers through their preferred channels.

Key capabilities:

  • Targeted customer segmentation
  • Personalized communications
  • Inbound campagins inside digital banking
  • Email, SMS, and push notification campaigns
  • Secure messages promotions
  • Campaign performance analytics

Typical use cases:

  • Promote a new credit card
  • Increase mobile banking adoption
  • Drive loan applications
  • Educate customers about new services
  • Launch seasonal campagins
ebankIT_Website_MKT and Sales revision_assets_User Engagement Hub Image

User Engagement Hub

Collect customer feedback within web and mobile banking journeys at the moments that matter most.

Instead of relying on annual NPS surveys or contact center complaints, gather insights while customers are actively interacting with your digital channels.

Typical feedback moments:

  • Payments and transfers completion
  • Loan application submission
  • Onboarding completion
  • Service requests
  • New features launches
  • Customized communications

What marketing and experience teams gain:

  • Customer satisfaction insights
  • User sentiment analysis
  • Experience improvement opportunities
  • Journey performance visibility
  • Validation of new releases and features

The engagement loop

Create targeted campaigns that promote products, services, and digital capabilities.
Customers engage with your digital banking platform.
Gather feedback through the User Engagement Hub at key moments in the journey.
Review campaigns and survey analytics and understand customer needs, preferences, and pain points.
Optimize experiences, campaigns, and future engagement strategies.
Launch new campaigns based on customer insights.

Designed for Marketing, Sales, and Digital Banking teams

Marketing teams
  • Increase campaign effectiveness
  • Improve customer engagement
  • Measure communication impact
Sales teams
  • Promote relevant products
  • Support cross-sell and upsell initiatives
  • Increase conversion opportunities
Digital Banking teams

  • Monitor customer experience

  • Validate new releases

  • Prioritize improvements

Experience and UX teams

  • Capture journey feedback

  • Identify friction points

  • Measure satisfaction over time

ebankIT_Website_MKT and Sales revision_assets_Marketing Image

Engage. Listen. Improve.

Marketing success is not only about delivering messages. It's about understanding how customers respond.

With the ebankIT Campaign Module and User Engagement Hub, financial institutions can create a continuous engagement cycle that combines personalized communications with real-time customer feedback, resulting in higher adoption, stronger relationships, and better digital experiences.

Security vulnerabilities are costly

Early detection and prevention reduce direct fraud losses and investigation costs.

Group 392
+5,100

Reported account takeover (ATO) incidents in 2025 according to FBI

Group 393
$4.45 million

Is the average global cost of a data breach according to IBM in 2025

Group 394
60%

of financial institutions and fintechs reported an increase in fraud according to Alloy

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