55% of customers have switched banks in the last 5 years.
Customers are now mobile dominant, and more consumers than ever expect banking engagement via a smartphone or tablet.
It’s estimated currently that mobile-only users represent approximately 15% of the global mobile banking user-base (Business Wire). These mobile-only banking consumers are classified as users who only use a mobile device (smartphone, tablet or wearable) to access their account. The rest of the 85% will use a combination of mobile devices, desktop devices and traditional retail outlets to perform everyday banking tasks. Although the market segment for mobile-only users is still relatively small, the overall proportion of mobile-only consumers is growing at an astonishing pace and represents a significant part of the overall banking landscape. Whilst the majority of mobile-only banking consumers tend to be millennials or younger, the proliferation of mobile-only banking has spread across generations and a diverse range of socio-economic segments.
ebankIT provides a platform and a digital channel through Mobile phones that meets the highest standards of quality of features and security, enabling customers to connect, authenticate and perform banking operations over their smartphone.
At ebankIT we offer a native Mobile Banking App, within our Digital Banking Platform, which means we can help financial institutions get a Mobile-First approach, optimized to face the omni-channel challenges.
