A recent look into Millennials and mobile banking found that 73% of millennials are more excited about new offerings in FS from Google, Amazon, Apple than from their own bank.
While they prefer to bank via mobile, their attempts often are not fulfilled and end up abandoning a transaction they started on their phones because the experience was too painful or slow.
Balancing convenience with security is crucial for banking, and the trend toward mobile has made it even more challenging to achieve.
Take over the battle of customer relationship.
