ebankIT in Gartner´s Hype Cycle
Porto and London, 28th August 2017. ebankIT was mentioned as a solution supplier for Digital banking Platform in the Hype Cycle for Digital Transformation 2017 report published by Gartner on 31st July .
This recognition from Gartner in their report represents our commitment to stay on top of the curve of future evolutions in the digital banking arena, providing the market with future-proof digital banking solutions.
As refered in the Hype Cycle for Digital Transformation 2017 report:
“Digital banking platforms support open unified integration that enables a bank to deliver any customer service or functionality to customers or systems on any device or channel, to third parties and to external partners. The bank can develop new services and incorporate services via web APIs. Unified solutions enable the bank to focus on synergies among all channels, as well as customer experience and the development of new digital services — rather than on the delivery of the product or service itself
Digital banking platforms are different from digital multichannel integration banking solutions that are primarily focused on channel replacement (online and mobile banking) for IT cost optimization. Those solutions typically lack development tools, and may also have traditional channel-driven applications operating below the middleware. Digital banking platform technology can replace separate mobile and online banking solutions enterprisewide, but they are used to for more transformational purposes. Banks pursuing digital transformation strategies can use digital banking platforms to integrate digital and physical channels and devices and deliver digital services to all these channels and devices, whether customer- or bank-owned. The banks that realize transformational benefits will be those that choose solutions that enable the development of digital banking products and services. These services will leverage not only bank systems, transactions and processes, but also customer and other relevant data and the partner ecosystem, including fintechs, as well as more traditional third parties. Digital banking platforms are a key part of what digital business technology platforms will look like in banking. Digital banking platforms are focused on the customer part of the platform, also include the ability to incorporate ecosystems and intelligence.
Due to changes in the market for open unified digital banking platforms — the emergence of new providers and continuing bank demand for solutions that prioritize digital transformation over IT cost optimization — digital banking platform technology, while still immature, is already at the peak of hype. A few incumbent providers have developed digital banking platforms. Others continue to offer digital banking multichannel integration solutions that make transformation a secondary priority and do not support open-API-based architectures that enable banks to bring together new and existing processes and offer innovative digital services via any device or channel. New providers, however, offer platforms and architecture that address these needs. Gartner expects digital banking platform technology to continue to evolve quickly, and multichannel integration solutions to evolve into digital banking platforms. Digital banking platform technology has continued to mature although few banks have deployed them. This is the case because many banks are still driven by a priority on IT cost optimization versus digital transformation. This prioritization leads banks to adopt digital banking multichannel integration solutions before they move to digital banking platforms."
ebankIT´s Digital Banking Platform will continue to evolve and help our customers in the their digital transformation journey, allowing them to connect to external systems from third parties and fintechs, providing true omnichannel capabilities.
ebankIT has customers in more than 20 countries in Europe, Africa, Middle East, Latin America and North America. The company supports its customers through a network of partners that operate regionally and worldwide, deploying ebankIT´s technology.